Looking for a Teachable alternative? Here's the honest comparison.

The 30-second answer

If you mostly sell to US individuals at a steady price point and brand recognition matters to your buyers, Teachable is still a strong default. If any of the four ceilings above sound familiar, the rest of this page is for you.

What Teachable does best

Teachable has earned its position. The student experience is polished, onboarding new creators is fast, and the brand is recognised enough that "I host my courses on Teachable" doesn't need explaining to a cold buyer. The native iOS and Android apps are more mature than ours today — if mobile-first consumption is a hard requirement, that's a real factor in your decision.

If you teach in the US and your students don't care where their data lives, none of the differences below will move you. Switching costs are real. We'd rather you stay on a platform that fits than churn after three months.

Where lernaura is different

Upload a video. Everything else happens for you.

On Teachable, uploading a lesson video is the start of a checklist. You'll need transcription (Otter or Rev, separately billed). Translation if your audience is multilingual (DeepL or a freelancer). Subtitles in each language. Regional pricing set manually per market. Repeat for every course.

On lernaura, uploading a video is the whole job. Within minutes of upload:

• The full transcript is generated (Gladia, EU-resident, no training on your content).
• Translations into your target languages are generated.
• Multi-language subtitles are attached to the video automatically.
• Local-currency pricing is set for every market you sell into, based on purchasing-power parity and your reference price.
• The lesson text, transcript, translations and metadata enter your reusable content catalog — searchable, repurposable, never re-uploaded.

The same video shipped to the same audiences on Teachable would take half a day of manual work and four tool subscriptions. On lernaura the upload is the work. Everything else is the platform.

AI semantic search across every lesson, transcript and community post

Teachable's search is title-based. A student looking for a specific moment in your content typically scrubs through video timelines or messages you on Slack.

On lernaura, a student types "how did you explain the difference between churn and contraction?" and gets the exact 90-second clip where you said it, with the surrounding context. It works across lesson text, video transcripts, PDFs, slides and community posts as one semantic surface.

For you that means less repetitive Q&A. For your students it means course completion rates that don't fall off a cliff at lesson 4. For procurement reviewers evaluating you for B2B sales it means a usable answer to "how do learners find anything in here?"

AI-driven marketing intelligence

Teachable's marketing tooling is basic email broadcast and integrations with external tools. There's no built-in marketing intelligence layer.

lernaura ships with an AI marketing system. You set up your competitive landscape once — the 5-10 competitors you watch. Every day the AI monitors what they're publishing (ads, social posts, launches, pricing changes) and surfaces what's gaining traction. Then it drafts campaign content for you: ads and posts across every major social platform, both copy and graphics, ready to schedule. You approve and send.

To replicate this on Teachable you'd add a competitor-tracking tool, an AI copywriting tool, an AI graphics tool, and a social scheduler — four separate subscriptions, all integrated by you. On lernaura it's the platform.

B2B per-seat licensing in a closed loop

This is the part Teachable simply does not do. A company emails wanting to buy 50 seats. On Teachable that is a Stripe invoice and a coupon code, with manual seat management forever after.

On lernaura, the licensee gets their own delegated admin — they self-manage users (add, remove, off-board), rebrand the experience their team sees with their own logo and colours, configure content-use policy (downloads, expiry, watermarking), and pull usage analytics for L&D reporting. You don't do any of this admin work; they do. Per-seat revenue flows to you monthly with our 5% + €0.50 deducted; our DPA is embedded in the Terms of Use accepted by every end user at signup (no negotiation).

This is what Cornerstone and Docebo charge €30k+ to implement. On lernaura it's a built-in flow for an independent creator. The licensee isn't buying lernaura SaaS — they're licensing your content; lernaura is the rails and the admin layer the licensee manages themselves.

If you've never had a B2B conversation as a creator, this might sound abstract. The point is that on lernaura it's there when the email arrives. On Teachable, the email arrives and you spend the next two weeks figuring out a workaround.

EU hosting, GDPR by default

lernaura is EU-hosted. Database, video processing, live sessions, AI inference — all EU-resident. The DPA is embedded in our Terms of Use and applies to every plan including the free tier — no separate signing flow, no negotiation. Teachable is hosted in the US under US law, which after Schrems II is a non-trivial issue for European audiences and a hard blocker for most European corporate buyers.

If you want the full version of this, our European course platform page covers it.

Merchant of record — we handle payments, VAT, tax and refunds

On Teachable, you are the seller. That means a Stripe account taking 2.9% + €0.30 on every transaction, EU VAT MOSS registration if you sell to European consumers, US sales tax nexus tracking across the 50 states, refunds you process yourself, and chargebacks you handle directly.

On lernaura, we are the merchant of record on every transaction. Card and bank processing (the Stripe equivalent — included, not billed separately), EU VAT, US sales tax in all 50 states (we collect, file, and remit), refunds, chargebacks — all included, not billed on top. Money arrives in your bank, in your currency, on your schedule. One payout, one tax form, one less category of work.

The comparison was never really the rate. Add Stripe (~2.9% + €0.30 per sale), a VAT engine, the cross-border filings and the hours you spend running them, and you are already at roughly 5% + €0.50 — which is exactly what lernaura charges, with the entire creator suite free on top.

Pricing — the apples-to-oranges comparison most platforms hope you don't run

Most pricing comparisons in this category stop at the platform fee. That comparison misses the point: lernaura's 5% + €0.50 already covers the payment processing, EU VAT, US sales tax and chargeback handling a Teachable creator assembles and pays for separately — so the ~$500/month of software comes free, and the real question becomes who owns your rails and how intelligent they are.

A representative worked example for a creator at €5,000/month gross revenue (a realistic median for serious monetizing creators):

* The ~$500/month "long list" we used as the baseline: Otter or Rev (transcription, ~$25), DeepL Pro (translation, ~$10), Jasper or Copy.ai (AI copy, ~$40), Canva Pro + Midjourney (graphics, ~$45), Buffer (social scheduler, ~$30), Visualping or SimilarWeb (competitor tracking, ~$50), ConvertKit or similar ESP (~$50), Calendly Pro (~$15), Zoom Pro (~$20), Quaderno (VAT MOSS software, ~$50), TaxJar (US sales tax, ~$50), plus a notional ~$65/mo in accountant time.

If your actual stack is shorter — say you skip the AI copywriting tool, or you use the free tier of Canva — your number will be lower. Subtract whatever doesn't apply and re-run the math. The point of the table isn't the exact ~$460; it's that everything in this section is what you assemble on Teachable and what lernaura ships included.

Where this changes the picture

1. The admin work isn't on the table at all. Quarterly VAT MOSS returns, US sales tax filings, switching between 8-11 tool subscriptions for one piece of work, reconciling payment data across platforms — none of that is in the spreadsheet because it's measured in hours. A creator with European students and a US presence is spending 6-10 hours per month on this kind of operational glue. At €100/hour opportunity cost — what your time is worth as a creator — that's another €600-1,000/month of your own time you stop spending.
2. The cross-border ceiling lifts. Most European Teachable creators settle for selling mostly in their home country because cross-border VAT compliance is operationally painful. lernaura removes that ceiling with one workflow across all 27 EU markets.
3. At lower revenue, the gap widens further. Below €5k/month, Teachable's flat subscription bites harder relative to lernaura's revenue share. At €2k/month, you're paying Teachable Pro €110 whether you sold or not, plus Stripe plus the stack plus the VAT admin — lernaura at the same revenue is €200 total, all-in.

The honest read on higher revenue: at €20-30k/month, with a creator who already has the tool stack running smoothly and doesn't sell cross-border, the gap tightens — Teachable Pro can come close to or beat lernaura on platform-fee-only math at that scale. That's not the buyer reading this page. For the vast majority of creators — the €0-15k/month range where most monetizing creators actually live — lernaura wins on full TCO and decisively wins once you count the admin time.

Best for Teachable / Best for lernaura

Best for Teachable:

• Established US-centric creators with a mature brand recognition need.
• Hard requirement for a native iOS/Android app for learners.
• Creators with no European audience and no B2B aspirations.

Best for lernaura:

• Any creator with a meaningful European audience share.
• Any creator who's been asked about B2B licensing (or wants to be).
• Creators tired of running their own VAT and refund operations.
• Creators whose content has grown past the point where keyword search is enough.

Migrating from Teachable

We do this in 48 hours, managed by us. The scope is deliberately practical: we move your current content (videos, course lessons, modules, community archives, certificate templates) and your contact lists (students, members, subscribers) — everything you need to keep delivering and selling on lernaura from day one.

What we don't move, and why: payment methods stay with your existing payment provider — your students re-attach their card the first time they log in to lernaura. This is a deliberate safety boundary, not a limitation; migrating live payment instruments cross-platform is a PCI minefield we won't put your business through. Historical analytics and completion data also don't move — cross-platform transfer of that kind of data never works cleanly, and forcing it always breaks more than it fixes.

Your existing Teachable URL can redirect or stay live during the transition.

If you're considering it, book a migration call and we'll scope the move on a 20-minute call.