Price and sell every piece of content on its own terms.
Most creator platforms make you pick a monetization model and stick with it. Either everything is gated behind a membership, or everything is a one-off purchase, or everything is a subscription newsletter. The buyer who wants the membership and the buyer who wants a single course are the same person at different moments — and most platforms make you choose between them.
lernaura doesn't. Every course, lesson, podcast episode, newsletter post, coaching package, downloadable resource and live workshop on lernaura can be priced and sold individually. Mix one-off sales with memberships, with B2B licensing, with paid newsletter tiers, in any combination. The buyer chooses the entry point that fits them.
What you can sell individually
Anything in your content catalog can be turned into a discrete sellable product:
Whole courses as one-time purchases (€99 for the launch course, €149 for the advanced one).
Individual lessons or modules if you want to unbundle ("buy just module 3 for €19").
Bundles of courses at bundle pricing ("the 3-course pack for €249").
Single podcast episodes as paid downloads.
Paid newsletter posts — your weekly free version, plus paid deep-dives at €9 each.
Coaching packages (5 sessions for €450, 10 sessions for €800).
Live workshops or webinars as one-off events with their own ticket price.
Digital downloads — templates, swipe files, checklists, code repos.
Live sessions and AMAs as standalone tickets.
You don't have to use all of these. Most creators use 2-3. The point is that the platform supports the model your business actually has, instead of forcing you into someone else's.
Pricing options for each item
For every individual product:
Fixed price in your reference currency, automatically localized for every market you sell into.
Pay-what-you-want with a suggested minimum (good for entry-level products and community-led discovery).
Tiered pricing (good / better / best — same content, different bonuses, three price points).
Time-limited launch pricing — a launch window at €49, then €99 after.
Bundle pricing — the bundle is different from the sum of individual items.
Early-bird pricing for upcoming live workshops.
Country-adjusted pricing based on purchasing-power parity (or fixed global pricing if your buyer base is professional/B2B).
All of this happens in the same interface. You don't switch between four different "store" tools to run four different pricing models.
Mixing with the other monetization mechanics
Where this gets interesting is when individual pricing combines with the other monetization layers.
Product ladders. A €5 mini-course as the entry product. A €49 full course as the next step. A €299/year membership for everything plus community plus live calls. Three price points; three buyer personas; one platform; one buyer record. The mini-course buyer who upgrades to the membership becomes a known journey, not a re-onboarded stranger.
Members get one-off discounts. Your premium-tier members can buy individual courses at half price. Your free members can preview one lesson for free, then buy the full course. The membership and the individual sale interlock instead of competing.
B2B for one product, D2C for another. Some creators sell their flagship course as a B2B per-seat license (companies pay €500/seat for 50 seats) AND as a €299 D2C one-off (individuals buy directly). Same content; different buyers; different prices. Both flows ship through lernaura simultaneously.
Funnel from individual sale into membership. Run a €19 mini-course as your top-of-funnel product. The buyer who finishes it gets a one-click upgrade prompt to the €99/month membership. Same platform; same payment instrument on file; conversion friction approaching zero.
This is the model most experienced creators settle into eventually. Memberships are the recurring-revenue spine; individual products are how new buyers find you and how existing members buy more.
Merchant of record — same flow for every transaction
Every individual sale runs through the same merchant-of-record flow as everything else on lernaura. The buyer transacts with lernaura, we collect, we handle EU VAT and US sales tax across all 50 states, we deduct our 5% + €0.50, we pay you out. Same workflow for a €5 mini-course as for a €5,000 enterprise membership.
This matters because individual sales tend to be high-volume and low-margin (a creator selling €5 mini-courses might do 200 transactions a month). On a platform where you bring your own Stripe and handle VAT yourself, 200 transactions a month means 200 VAT line items in your books. On lernaura it's one consolidated payout and the VAT pipeline runs without your involvement.
What the buyer experience looks like
For each individual product:
- A dedicated product page (SEO-indexable, share-friendly, with structured data) — generated automatically when you publish.
- A clean checkout (Mollie-powered, with local payment methods the buyer expects).
- Access immediately on purchase — the buyer enters their content within seconds of paying.
- A receipt that satisfies their bookkeeping. EU consumers see a VAT invoice with VAT line item; B2B buyers see a reverse-charge invoice where applicable.
- Subsequent purchases are one-click — the payment method is on file in their lernaura account.
The buyer doesn't experience the same friction every time they buy from you. They build up a relationship with their lernaura account, and you get the benefit of that compounding trust.
Pricing
Same 5% + €0.50 as every other lernaura transaction. No separate tier for individual sales, no per-product fee, no checkout-software fee. Price something at €5 and you keep €4.25; price something at €500 and you keep €474.50. The flat €0.50 means very small tickets carry a higher effective rate — the same trade-off Paddle and Lemon Squeezy make — so individual micro-items work best bundled.