Lernaura Launch · for early-stage SaaS
Build a fundable SaaS company from the first sale.
Define what you sell. Contract it. Invoice it. Collect it. Reconcile it. Report it. Start in your own name with Direct, or ask Lernaura to carry the commerce burden as Merchant of Record.
Launch economics
- Lernaura platform fee in Direct while you stay below the Launch threshold
- €0
- Trailing 12-month invoiced-volume allowance, measured on the invoices you issue through Lernaura
- €250,000
- Across Direct, managed collection and Merchant of Record
- 1 record
Launch is for qualifying early-stage SaaS companies. Card acceptance and collection-rail costs are priced separately. Talk to us to confirm eligibility before you plan around the allowance.
What your company needs to do before you hire for it.
Open each job to see the founder problem and what Lernaura does about it.
Start selling before I have a finance stack.
The need
Turn a product into a real offer without assembling six tools.
Lernaura
Define the item, commercial terms, contract, billing schedule and invoice in one system.
Sell in my own company name without doing everything manually.
The need
Keep control of the entity, the customer and the cash flow.
Lernaura
Direct runs the commercial machinery while your company remains the seller.
Delegate commerce when founder time matters more.
The need
Focus on product, customers and fundraising instead of payment and tax operations.
Lernaura
Move selected sales to Merchant of Record without moving the underlying commercial record.
Give investors traction data they can trust.
The need
Explain MRR, ARR, churn and collection without spreadsheet archaeology.
Lernaura
Metrics derive from contracts, invoices, payments, credits and ledger events.
Make invoicing a real sales method.
The need
Close annual B2B contracts without forcing procurement through a card checkout.
Lernaura
Issue an invoice to your own IBAN, or let Lernaura run the invoice collection.
Accept cards without being trapped on cards.
The need
Convert self-serve buyers now and improve collection economics later.
Lernaura
Add cards immediately, then route suitable renewals and B2B sales to bank rails.
Stop revenue leaking through failed collection.
The need
Reduce involuntary churn and founder-led payment chasing.
Lernaura
Retries, reminders, mandates and dunning are connected to the actual contract state.
Give my accountant a record they can use.
The need
Avoid month-end reconstruction across contracts, payments and bank exports.
Lernaura
Every payment stays linked to its invoice, customer, contract and ledger treatment.
Change operating model without rebuilding.
The need
Gain or delegate control as the company, its markets and its team change.
Lernaura
Move from Direct to Merchant of Record, back again, or use both — without replacing the platform.
Define what software agents may buy from me.
The need
Prepare digital products and APIs for delegated machine purchasing.
Lernaura
Set the item, price, eligibility, spend policy, terms, VAT and invoice treatment before payment.
The platform stays. The operating mode evolves.
Start anywhere in the lifecycle. Nothing requires the company to move in only one direction.
First customer
Start in Direct
Your own entity, your own IBAN, one commercial record.
Self-serve growth
Add cards
Fast conversion with integrated payment acceptance.
Recurring B2B
Use bank rails
Invoices and Direct Debit where cards make less sense.
International reach
Use Merchant of Record
Delegate supported commerce and compliance operations.
Operational maturity
Mix the modes
Route by country, product, buyer and contract.