License your content to companies. Get paid per seat.
You've built content companies want for their teams. The problem until now was how to actually sell it. On most platforms it ended in a workaround — a Stripe invoice, a coupon code, manual seat management. On lernaura it's a built-in flow: a company licenses N seats of your content for €X, lernaura handles the transaction, you get paid.
The mental model worth being clear about
A licensee company isn't buying lernaura. They're licensing your content. lernaura is the platform that makes the transaction work — merchant of record, delivery rails, payment, tax. The relationship that matters is between you and the licensee, about the content. lernaura is the infrastructure underneath.
This is different from how every other "B2B" course platform positions it, and the distinction matters legally and commercially.
How it works — a concrete example
You teach a course on customer success. A SaaS company wants their 10-person CS team to take it. On lernaura:
- You set a per-seat licensing price for the course — say €200 per seat per year.
- The company licenses 10 seats — they pay lernaura €2,000.
- We're the merchant on record. We invoice the company, collect payment through Mollie, handle EU VAT and US sales tax, and take 5% + €0.50.
- You receive €1,800 in your next payout, monthly if it's a subscription license, on close if it's a one-off.
- The company tells us who their 10 users are (manual invites or SSO bulk-import). Those users get access to your course through their own lernaura accounts.
- Usage analytics flow back to the licensee — who watched what, completion rates, time-in-content — for their L&D team to report on.
The company isn't operating lernaura as SaaS. They're a licensee of your content; lernaura is the merchant for that transaction and the delivery platform for their end users.
The licensee admin — the part that makes this enterprise-grade
This is the feature that most creator-platform "B2B" stories miss. The licensee gets their own delegated admin area for their licensed seats. Not a sales-team relationship with you. Not a support ticket to lernaura. A self-service admin that the licensee operates themselves.
What they can do in their admin:
User management — add and remove seat holders themselves, manage who has access, handle off-boarding when an employee leaves. Bulk import via CSV or SSO; one-at-a-time invites for small teams.
Branding — rebrand the community and learning experience their team sees with the licensee's logo, colours, and (where applicable) custom domain. Their employees access the content in their company's visual identity, not yours and not lernaura's.
Content controls — configure how the licensed content can be used: download permissions, expiry rules, watermarking on PDFs, attribution requirements, screen-recording flags. The licensee enforces their own internal policy on their team's use of the content they licensed.
Analytics for follow-up — usage dashboards built for L&D reporting: who's engaging, who's completing, where teams are dropping off, time-in-content, certification status. Exportable for the licensee's internal review and for their own performance reviews of their team's learning.
The point is what this means for both sides:
For the creator (you): zero administrative work after enabling B2B licensing. You don't add users. You don't troubleshoot seat changes. You don't generate reports for the licensee's L&D team. They do all of it themselves. Your job is to keep producing content; their job is to use it.
For the licensee: full control over their team's experience. No waiting on you to add an engineer who joined last week. No emailing you for usage reports the L&D leader wants this afternoon. No ticket queues. The admin they need is there, branded as theirs.
This is the part that lets a 50-seat or 500-seat licensing deal feel like buying from a serious enterprise platform — without anyone paying enterprise-platform prices.
Why this is different from everything else
Most course platforms (Teachable, Kajabi, Thinkific, Podia, Skool) are pure D2C. A B2B inbound is a custom workflow you invent yourself: a Stripe invoice with a coupon code, manual seat enrolment, no usage analytics for the licensee, no clean tax flow. The deal often dies at procurement review.
Enterprise learning platforms (Cornerstone, Docebo, LearnUpon, etc.) handle the B2B side competently — but they're priced at €30k+ implementation, they're not designed for independent creator content, and they don't give creators a platform to grow on.
lernaura sits in the gap. Independent creators get an enterprise-grade content-licensing flow without becoming an enterprise sales team. Licensees get a clean transaction without an enterprise LMS budget.
What the licensee's procurement team will ask
Even though the licensee isn't buying SaaS from us, their procurement and DPO teams still ask questions before signing a content-licensing transaction. The answers are designed to land cleanly:
GDPR DPA — embedded in lernaura's Terms of Use, accepted by every end user (the licensee's seats) at signup. The licensee company isn't operating the platform, so there's no separate DPA between lernaura and the licensee — the published DPA is the contract that governs how end-user data is handled. Available for DPO pre-review.
Data residency — EU-resident throughout (Scaleway, Scalingo, Mistral, Gladia, Brevo, Mollie, api.video, Whereby). Full subprocessor list on the European course platform page.
Subprocessor list — public, dated, updated when it changes.
SOC 2 Type II / ISO 27001 — both in preparation, Q1 2027 target.
EU AI Act documentation — produced by design via versioned-skill audit trails. Every AI invocation records model, version, inputs and outputs; full lineage available on request.
GDPR posture — DSAR turnaround under 5 business days for end-user requests, Article 22-aligned AI (no automated decision-making affecting access or completion).
Single sign-on — supported for licensees who want SSO to streamline seat assignments to their team.
Audit logs — exportable for the licensee's compliance review.
Procurement-friendly by default, not by request.
Pricing — same 5% + €0.50 as D2C
There is no separate B2B tier and no enterprise sales motion. The licensee pays for the content license; lernaura takes the same 5% + €0.50 as on D2C; you receive the rest.
If you license a course at €500 per seat to a company taking 50 seats on a single invoice of €25,000, lernaura keeps 5% + €0.50 (€1,250.50) and you receive €23,749.50. Monthly recurring if you've structured it as a subscription license; one-time if you've structured it as a perpetual seat purchase.
Worth being specific: most B2B creators price seats at 1.5-3x their D2C price, because the licensee is procuring structured access for a workforce, not a single learner. The platform suggests a starting price, but you control it.
Who this is for
Creators with B2B-shaped audiences.
- Technical educators whose courses serve teams (engineering, data, design, product, security, sales).
- Coaches whose curriculum serves L&D teams (leadership, management, communication).
- Domain experts whose content serves vertical teams (compliance, finance, healthcare-adjacent, marketing).
- Community operators whose membership is professional rather than purely personal.
Companies licensing creator content for their teams.
- L&D leaders who've outgrown generic corporate training and want creator-led, opinionated content.
- Engineering managers building onboarding for new team members.
- Operations leaders running internal certification programmes.
If you're in either bucket, the workflow exists.
Two ways to start
As a creator: turn on B2B licensing for any existing course, community or newsletter. We'll set up a B2B-facing landing page for your content, the catalog listing, and the seat-license purchase flow. Most creators ship their first B2B SKU within a week of enabling.
As a licensee: browse the catalog and license content directly. Most deals close within 2-3 weeks including procurement review. Volume discounts available for 100+ seats.