One membership. Everything you sell, gated the way you want.

What you can build

Free membership. A free tier that gates community access, a sample course, the public archive of your newsletter. Use it as a funnel: free members upgrade to paid when they're ready.

Subscription memberships. Monthly, annual, or lifetime. Single tier or multiple. Mix and match models — a $9/month entry tier, a $49/month premium tier, a $499/year founding-member tier. Each tier unlocks a different combination of content.

Paid one-time access. A single course, a single newsletter archive, a single podcast season — buy once, keep forever. No subscription required.

Hybrid models. A free tier for the newsletter and the community, a paid tier that adds courses, a premium tier that adds coaching access. Whatever combination fits your business.

How content access works

Every piece of content on lernaura — a lesson, a community space, a newsletter post, a podcast episode, a live call — gets a visibility rule. Rules can be:

Public — anyone, no login required.

Free members — login required, free tier or above.

Paid members — any paid tier, or specific tiers you name.

Specific tier — Premium-only, Founding-only, etc.

One-time purchase — bought standalone, regardless of membership status.

Rules attach to content individually, so a course can be paid-only while three of its lessons are free for previewing, the community discussion of the course is free-member-only, and the live Q&A about the course is premium-only. The flexibility is the point.

How members experience it

A single login. A single account. A single bill. Your members see exactly what they have access to, and clear upgrade prompts when they hit content they don't.

The mental model is simple: one membership at lernaura, expanding access as the member upgrades. Not four separate subscriptions to manage.

Billing and payments

Mollie as payment processor. EU-regulated, multi-currency, with the local payment methods European subscribers actually use (iDEAL in NL, Bancontact in BE, SEPA in DE/FR, etc.) alongside international cards.

Local-currency pricing. Subscribers see prices in their currency, purchasing-power-parity adjusted, automatically.

Merchant of record. lernaura is the seller on every transaction. Card and bank processing through Mollie (the Stripe equivalent — included in the 5% + €0.50, not billed separately), EU VAT, US sales tax in all 50 states, refunds, chargebacks — all handled.

Prorating and tier changes. Members upgrading between tiers are prorated automatically. Cancellations grace through the paid period. Failed payments retry on a sensible schedule.

Subscription analytics. MRR, churn by cohort, LTV, upgrade conversion, downgrade reasons — all surfaced in the platform without exporting to a separate analytics tool.

The compounding effect

Memberships are where the lernaura architecture compounds. A single paid member can:

• Watch your courses
• Post in the community
• Read paid newsletter posts
• Listen to subscriber-only podcast episodes
• Book live coaching calls if their tier includes it
• Get B2B-licensed access if their company purchased seats

You ship one membership product; the member experiences a whole content universe. Most platforms make you sell that universe one tool at a time.

License memberships to companies

Memberships are first-class B2B products on lernaura. A company licenses N seats of your premium membership for their team; their employees access the courses, community, newsletter, podcast and coaching included in the tier. The licensee gets their own delegated admin to self-manage users, rebrand the experience their team sees, configure content-use policy, and pull L&D analytics — you stay out of the admin work entirely. Per-seat revenue back to you monthly, same 5% + €0.50 as D2C. More on B2B licensing.

This is why the membership-as-the-control-layer architecture matters: it makes B2B sales clean. The licensee picks the tier they want; their employees get whatever that tier unlocks; their admin runs itself. No bespoke configuration per deal.

What about Patreon, Mighty Networks, Circle?

Patreon is creator-membership-first, with thin courses, no native video calls, no AI, no B2B, no merchant-of-record for EU VAT. Strong on cold-audience growth via the Patreon discovery network, weak on owning your business above the platform.

Mighty Networks is community-membership-first, with thin courses, no native podcast, no AI, no B2B. Strong on community-led growth, less complete as the rest-of-business platform.

Circle is community-membership-first, similar shape to Mighty.

If you're committed to one of those discovery networks (Patreon's especially), the trade-off is real. Otherwise lernaura's all-surfaces-in-one-membership story tends to win for creators thinking beyond the next 12 months.

Pricing

Included in the 5% + €0.50. No separate membership tier, no per-member fee, no Patreon-style 5-12% creator cut on top of payment processing. See pricing.