Build the offer. Lernaura runs the selling.
lernaura is one platform with the product surfaces creators actually use — courses, communities, newsletters, coaching, podcasts — running on an AI layer that does the work behind all of them, with native video so you never open Zoom again. Below is the map.
Why creators start here
No integration
Build and price the offer inside Lernaura. There is no API to call and nothing to host.
Merchant of Record included
Lernaura is the seller on every creator sale: payments, EU VAT, invoices and chargebacks.
EU-resident
European infrastructure underneath, from hosting and AI to payment rails.
What you build
Courses
Lessons, modules, drip schedules, quizzes, assignments, certificates. Native video hosting with the full AI content pipeline behind every upload. Cohort or self-paced.
Communities
Member feeds, posts, gamification (activity points + visible scoreboard), private spaces. AI semantic search across community posts and your course content as one surface.
Newsletters
A real newsletter product, not a marketing afterthought. Clean editor, paid subscriptions, sponsorships, archive. The grown-up alternative to Substack, Beehiiv and Ghost — that grows with you into courses and community when you're ready.
Coaching
Run 1:1 and group coaching with native video, scheduling, payments, session notes, recordings and transcripts. Stop paying for Zoom + Calendly + Otter; it's all in here.
Podcasts
Host your show with native audio/video, automatic transcripts and show notes, paid subscriber feeds, sponsorships, public RSS, and B2B licensing. The platform Spotify-for-Podcasters and Acast haven't shipped.
Live video
Native 1:1, group, and webinar video, no participant cap, format adapts to audience size. No Zoom, no Teams, no separate scheduler. Recordings transcribe, translate, and join your search index automatically.
How you monetize
Individual pricing & one-time sales
Price and sell every course, lesson, episode, post, bundle or coaching package individually. Set the price per item. Mix one-off sales with memberships and B2B licensing in any combination. Build product ladders (€5 mini-course → €99 course → €299 membership) without rebuilding the funnel anywhere else.
Memberships
Subscription memberships with free, paid and tiered access. One membership layer gates content across every surface — courses, community, newsletter, podcast, coaching, live calls. The control plane behind your recurring revenue.
Landing pages
Signup pages and sales pages tied to the newsletter layer. AI-drafted, brand-consistent, indexable from launch. No separate page builder needed.
B2B per-seat licensing
License any course, community, newsletter, podcast or coaching package to companies per seat. lernaura is the merchant on record; the licensee runs their own delegated admin (users, branding, content controls, analytics) so you stay out of the admin work. Same 5% + €0.40 as D2C.
How lernaura does the work
AI content pipeline
Upload a video. Everything else happens automatically: transcription (Gladia), translation into your target languages, multi-language subtitles, local-currency pricing across every market you sell into, and a reusable catalog entry searchable forever. The upload is the work.
AI semantic search
Students search in natural language across every lesson, transcript, PDF, slide and community post — one index, one query, exact moments returned. Mistral-hosted in France, contractual no-training clause.
These three are views into one AI surface, not three bolted-on features. Why that ordering matters — and what it buys you in compliance terms — is on our AI-first, compliance-first page.
Built in the EU
Everything above runs on EU-resident infrastructure (Scaleway, Scalingo, Mistral, Gladia, Brevo, Mollie, api.video EU, Whereby EU). DPA embedded in our Terms of Use, accepted at signup. EU AI Act documentation produced by design via versioned-skill audit trails. The European course platform page is the longer read.
How lernaura compares
Evidence-led comparisons against the platforms creators actually move from — written to be useful, including where the other one is the better answer.
vs Teachable
An honest read on where each platform wins, and where it does not.
vs Kajabi
An honest read on where each platform wins, and where it does not.
vs Thinkific
An honest read on where each platform wins, and where it does not.
vs Podia
An honest read on where each platform wins, and where it does not.
vs Skool
An honest read on where each platform wins, and where it does not.
Pricing — one line
5% + €0.40 per sale. The merchant-of-record rate — payments, EU VAT, US sales tax, chargebacks all included. No monthly fee. No subscription. The creator software is free. No trial timer. No separate Stripe fee, no separate B2B tier, no separate VAT handling, no separate AI-tools bill, no separate transcription bill, no separate scheduler bill, no separate accountant bill for VAT MOSS. The full platform is free to sign up and use; we only earn when you sell. We're deliberately not a SaaS that puts a countdown on you.
lernaura's 5% + €0.40 is roughly what you already pay once you add Stripe (~2.95% + €0.25 blended), a VAT engine and the hours you spend on cross-border filings. The difference is that on lernaura the ~$500/month of creator software (courses, community, newsletter, transcription, translation, AI search, ESP) is free on top, and the rails are European-owned. The pricing question was never the rate; it's who owns your rails and how intelligent they are. See pricing.